Lead Today

Privacy Policy

Privacy policy and cookie statement

Lead Today is a consultancy agency focused on business growth, through marketing and sales optimization. We process personal data of our customers, prospects and other relations. We do this in order to serve prospects and relations as well as possible and to achieve our objectives. In this privacy statement we explain how and why we process personal data. This privacy statement applies to all our processing operations, even if we process personal data together with other parties.

Privacy guarantee

Lead Today is entitled to use the privacy guarantee. Through an annual audit of the data processing, industry association DDMA checks whether organizations comply with the applicable laws and regulations aimed at protecting personal data. If an organization operates the Guarantee, this means that their business processes comply with the requirements of the Data Processing Act.

Personal data

We may process the following personal data: first and last name, address, place of residence, telephone number, gender, e-mail address, job title and company, contact history, message content, IP address, social ID and surfing behavior. Lead Today guarantees that the personal information you provide will be treated strictly confidential and will not be sold to third parties. We use this personal information exclusively to provide the best possible service and for sending the requested information.

Cookie usage by Lead Today

Cookies are small text files that are placed by a website on a PC, tablet or mobile phone. Lead Today uses cookies and similar techniques to make the use of our website as easy and personal as possible. We also want to place these cookies to ensure that you see relevant Lead Today advertisements on other websites and so that you can share our content via social media. The Lead Today website uses functional, analytical and advertising cookies.

Functional cookies

Functional cookies ensure that the site works properly. Think for example of cookies for the operation of the search function.

Analytical cookies

Lead Today also uses Analytical cookies. We do this to investigate the use of the Lead Today website. In this way, a permanent cookie is placed on your computer or mobile device. This gives Lead Today insight into the way in which and how often the Lead Today website is used and, based on that information, adjustments can be made to the Lead Today website if necessary. In this way we ensure that the Lead Today website works optimally. Through Google Analytics, Lead Today can store the following data in cookies, among other things:

  • IP address
  • Technical features such as the browser you are using (such as Chrome, Safari, Internet Explorer or Firefox) and the resolution of your computer screen;
  • From which page you came to the Lead Today website;
  • When and how long you visit or use the Lead Today website;
  • Whether you are using functionalities of the Lead Today website;
  • Which pages you visit on the Lead Today website.


Ga Is being used to measure the speed of the request

_gat Is being used to identify different users.

_gid Is being used to differentiate between users (anonymous).            

__utma Is being used to track the number of website visits with the dates of the first and last visit.

__utmb - Is being used to measure the duration of the visit (arrival time).

__utmc - Is being used to measure the duration of the visit (time of leaving).

__utmt - Is being used to measure the speed of the request to the server.

__utmz  - Is being used to measure through where someone visited the website.

Advertising cookies

Lead Today also uses re-targeting/re-marketing technologies on its website. The purpose of these technologies is to be able to display interesting and specific information to visitors. To achieve this, Lead Today places cookies on your device via the website advertising that make it possible to track your surfing behavior on the websites and to build up a profile of your surfing behavior.

Based on this profile, Lead Today can show you customized advertisements on third party websites. Third parties who place the cookies can use these cookies to track your internet behavior. More information about the third parties and the use of your cookie information:

DoubleClick (Google)



Platform 161

How to refuse cookies

You are always entitled to refuse cookies. You can set your web browser (e.g. Internet Explorer, Google Chrome or Mozilla Firefox) to refuse all cookies or only certain cookies (please refer to your web browser manual). If you refuse cookies, it is possible that certain services on the website may not be available to you.

Below is a list of the most commonly used browsers and a link to how you can delete your cookies in that browser:

Lead Today and other websites

On the sites of Lead Today you will find a number of hyperlinks to other websites. However, Lead Today cannot be held responsible for the handling of your data by these parties. Please read the privacy statement of the site you are visiting.


Lead Today reserves all rights (including copyrights and trademark rights) with regard to information presented on www.leadtoday.nl (including texts, graphic material and logos). It is only allowed to use this information without written permission, to multiply or in any way to make it available to third parties, if the source is mentioned.

The copyright on the content of this website rests with Lead Today.


Lead Today reserves the right to make changes to this privacy statement. Therefore, please check this privacy statement regularly for the privacy policy of Lead Today.